Island Breeze – Resturant Branding | Digital Menu Boards
Situation: New Caribbean-Style QSR based in Stamford, CT needed a brand development partner that could bring their vision to life. A new restaurant opening on the East Side of the city, there were a few challenges to opening a location in under 2 weeks but when you enlist the help of the right people you can do anything.
Solution: We started by working closely with the owners to understand what they were hoping to do with their location. A laid-back, island feel with Jamaican flare was just what they needed to complete their look. We started off with a standard logo design based on a client napkin drawing, and started creating brand guidelines that were consistent with their look. We then moved immediately into designing and arranging their menu items and suggesting changes. We curated images and elements that were fun and enticing as the most important visuals are the food photos themselves. We
Results: Island Breeze launched their restaurant by their expected opening with all products in hand. With fun and enticing Brand Collateral designs including business cards, post cards, tri-fold menus and T-shirts – all the essentials for opening a location. Their location-based collateral was completed with 2 NEC large format displays for their digital menu boards, with a motion graphics animated background. For their point-of-purchase display we choose a 50″ LG Large Format to display their motion graphics promotional content.