Branding
Freedom of choice – the joy and pain of all business’. In the days of minimal attention spans and trends lasting literally 15 minutes, its a struggle more than ever to differentiate yourself in a world of the same. Creating a long lasting impression with your customers has never been a more important or more difficult thing to do.
You must be first in the mind of customers, regardless of promotion, to ever create the value to the consumer that creates longevity for your business. Every one of your customers will have a set of expectation of their experience with you, whether it be their first or 100th time doing business with you.
They will almost always base their expectations on experiences, stories, recommendations and/or relationships they’ve shared with you over time. All these these taken together, account for a customer’s decision to choose one service or provider over another. If the customers truly values your services they will make a selection, pay a premium or spreading the word, to show the value you’ve created for them. If they don’t then it’s clear you haven’t created any brand value for that customer.
But creating a long lasting and results driven brand is not as daunting as it seems. Its easy to really help your business create value for their customers at every touch point – in-store, on the internet and on-the-go. Providing integrated marketing solutions based on intelligence, brand strategy and creative excellence.
Brand Identity & Positioning
With business, your first impressions are everything. We specialize in helping resturants, retail stores and hospitality locations brand their images through strategic visual and technical aspects. Your customer will never have a second opportunity to meet you for the first time.
Your identity does not begin or end with your logo. We combine your passions with strategic design to develop a brand concept that will convey your message in a memorable and effective way. Our team of professional designers will develop a brand guideline to help sustain the look and feel of your brand, as you begin your journey from short term success to long term legacy.
Marketing & Promotional Material
Everybody knows word of mouth is awesome, and will always be the best way to acquire new customers but how do you get the cycle started? Referrals are great when once your business is known but no one can refer to you, if they’ve never heard of you. Your marketing materials are the beginning of the relationship with most of your customers. Avoid the #1 biggest mistake of businesses and provide visuals that are effective for your ideal customer.
Product Packaging
The make or break moment for any product is its delivery to the customer. One of the most commonly overlooked elements of the customer experience is product packaging.
Environment / Location Decor
The most common point of engagement for the customer with your brand is their in-store experience. It will be their most personal experience with you, as they are physicaly present and have the highest chance of exchanging their time, and usually money, for your product service or knowledge. Branding decor is much more than a paint color scheme. We will help you to reinforce your mission statement through strategically planned locational elements and procedures, that not only boost your effectiveness but your customers overall happiness. That is why they are with you!
Omni-Channel Experience
In the new IOT (Interenet Of Things) generation we are coming into, you must utlize mulitple channels to connect with your consumer. Websites, Online Ordering, Social Media, Mobile Apps – All have become the normal for everyday businesses.
We get it.
We give you a solution where you can not only pick which channels you need, but customize those services to help the people who they will affect the most – your customers!
